Privacy Policy

Last Updated: 05/20/2025

Welcome to Rueé (“Company,” “we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you visit our website or mobile application, rent our luxury bag products, or otherwise interact with our services (collectively, the “Services”).

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the practices described herein, please discontinue use of our Services.

1. Information We Collect

1.1 Personal Information

Contact Details: Name, email address, phone number, and billing/shipping address.
Payment Information: Credit/debit card details or other payment method information (processed via a third-party payment processor). We do not store full card numbers.
Identification Documents: In certain cases—particularly for high-value rentals—we may request a government-issued photo ID (e.g., driver’s license or passport) to verify identity and prevent fraud.
Account Credentials: Username, password, and other login details needed to create and maintain your Rueé account.

1.2 Usage Information

Device & Log Data: IP address, device identifiers, browser type, operating system, referring URLs, pages visited, and date/time stamps.
Cookies & Similar Technologies: We use cookies, pixel tags, and similar tools to gather information about user activities on our website. (See “Cookies & Tracking” below for more details.)

1.3 Communications

Customer Support: When you contact us via email or other channels, we may collect information related to your inquiry.
Marketing Preferences: Information about your preferences in receiving promotional messages from us.

1.4 Third-Party Sources

Social Media: If you choose to connect or sign up using a social media account, we may collect profile information from those services.
Verification Services: We may receive additional data from third-party verification providers (e.g., for credit or background checks or ID verification) to ensure secure and legitimate transactions.

2. How We Use Your Information

Provide & Maintain Services: Process rental orders, manage subscriptions, facilitate shipping/returns, and offer customer support.
Identity Verification & Fraud Prevention: Confirm your identity (especially for high-value rentals) and protect against unauthorized activity.
Payment Processing: Charge rental fees, security deposits, or pre-authorization holds, as necessary.
Account Management: Create and manage user accounts, including password resets and profile updates.
Personalization: Tailor product recommendations or marketing content based on browsing/rental history.
Marketing & Promotional Activities: Send you updates, newsletters, or offers related to Rueé (you can opt out at any time).
Analytics & Improvements: Analyze usage patterns to improve our Services, enhance user experience, and develop new features or offerings.
Legal Compliance: Comply with applicable laws, regulations, or legal processes and respond to lawful requests by governmental authorities.

3. Credit & Background Checks

In some cases, particularly when you seek to rent higher-value items, we may conduct:

Soft Credit Pulls: We may request your credit information from credit bureaus. This does not impact your credit score and is used solely for identity verification, fraud prevention, and determining rental eligibility or deposit requirements.
Background Checks: Where permitted by law, we may also carry out background checks to validate your identity and ensure a safe transaction environment.

By using our Services, you consent to these checks. Any data received from credit or background check providers will be handled in accordance with this Privacy Policy and used strictly for the purposes outlined above. If we take any adverse action based on the results of these checks (e.g., decline a rental), we will inform you as required by applicable law.

4. Sharing & Disclosure of Information

We may share your information in the following circumstances:

Service Providers: With third-party companies that perform services on our behalf (e.g., payment processors, shipping carriers, ID verification services, marketing platforms). These parties have access to your personal information only to the extent necessary to perform tasks for us and are obligated not to disclose or use it for other purposes.
Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets. Your personal information may be transferred as part of that deal.
Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., courts or government agencies). We may also disclose information when we believe it is necessary to protect the rights, property, or safety of Rueé, our customers, or others.
Consent: We may share your information with other parties if you request or authorize the sharing.

5. Cookies & Tracking Technologies

5.1 Cookies

We use cookies—small text files placed on your device—to help our site function properly, remember your preferences, and personalize your experience. You can set your browser to refuse cookies or alert you when cookies are being sent. However, some features of our Services may not function properly without them.

5.2 Analytics

We may use third-party analytics tools (e.g., Google Analytics) to collect and analyze information about how users interact with our Services. These tools use cookies and other technologies to gather data such as pages visited, time spent on each page, and other usage metrics.

6. Data Retention & Security

Data Retention

We retain your personal information for as long as needed to fulfill the purposes outlined in this Policy unless a longer retention period is required by law. We typically retain your data for as long as your account is active and for a period thereafter as required by law.

Security Measures

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access or disclosure. However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Your Rights & Choices

Account Information: You can review and update certain account details at any time by logging into your Rueé account.
Marketing Communications: You can opt out of receiving promotional emails by following the unsubscribe link or contacting us at contact@myRueé.com.
Access, Rectification & Deletion: Depending on your jurisdiction, you may have the right to request access to, rectify, or delete your personal information. Please contact us at contact@myRueé.com for assistance. We may need to verify your identity before processing your request.
ID Submission: If you choose not to provide a photo ID when requested, certain features (like high-value rentals) may be unavailable.
Consumer Privacy Rights: If you are a resident of a state with specific privacy laws (such as the California Consumer Privacy Act), you may have additional rights regarding your personal information. For details or to exercise them, please contact us at contact@myRueé.com.

8. Children’s Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us at contact@myRueé.com so we can take appropriate steps.

9. Links to Third-Party Websites

Our Services may contain links to websites operated by third parties (e.g., luxury brand sites, partner offers). We do not control these external sites and are not responsible for their privacy practices. We encourage you to review the privacy policies of any site you visit.

10. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. If we make material changes, we will notify you via email or by posting a notice on our website prior to or upon the change becoming effective. Your continued use of the Services after any such update constitutes acceptance of the revised Privacy Policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at contact@myRueé.com.